The 5 Most Common Job Application Mistakes To Avoid.  

Rebecca Perrin

Applying for a new job can be daunting and confusing. You need to file resumes online and have a plan for meeting with recruiters, networking and following up consistently on the jobs you want. There are endless opportunities available to you out there, but there are a number of details to keep track of and rules-of-thumb to abide by.  

It’s time to simplify your job hunt! Let’s go through the most common job application mistakes people make so you can avoid them on your search (and throughout the rest of your career).  

FREE Ultimate Modern Resume Checklist

Get my Ultimate Modern Resume Checklist with step-by-step instructions sent right to your inbox. 

GET THE CHECKLIST

1. Missing or incorrect resume information

One of the simplest mistakes is forgetting to update your resume with recent experience or entering incorrect information. Even one error could flag a mismatch with the ATS algorithm or put-off a recruiter, which can cause you a ton of strife and missed opportunities. 

The most common mistakes on resumes include: 

  • Incorrect or missing LinkedIn profile and email address
  • Misspelled names 
  • Incorrect dates of employment
  • Missing key skills to align with a job posting
  • Failing to consider ATS (application tracking software) compliance
  • Not including the key sections recruiters are looking for 
  • Using a PDF template instead of a .docx format favoured by application software
  • Focusing too heavily on design and not enough on keywords and quantitative value
  • Opting for a dated objective statement rather than a modern summary 
  • Poor storytelling! 



2. Not sharing an impact-oriented letter

If you copy + paste a standard cover letter for very job application, you're missing the point. A cover letter is your opportunity to promote your soft skills, or your emotional quotient (EQ) for recruiters to understand your fit within the company culture. If you fail to share your soft skills, you're missing the opportunity to describe your personality and leadership capabilities within a team setting — and these things matter...a lot.  

Also, I think the marketing page is the new cover letter. While it may not replace a cover letter (some recruiters still like them) they are an excellent complement to your application. A marketing page is a snapshot overview of who you are, what you do differently, and the value you bring to the companies you work for. Ultimately, marketing pages are a hot-take sales sheet on how capable you are of helping to move a company forward. 

Both cover letters and marketing pages are extremely powerful additions to your professional profile. In my opinion, you need both to stand a fighting chance for the position you really want.


3. Incomplete LinkedIn profile

The single most effective way to become credible in your job search is to have a polished LinkedIn profile. Leaving important sections empty and failing to write a strategic summary can be one of the costliest mistakes to your career growth (and the biggest missed opportunity).  

If you don’t write a detailed summary, you miss out on your opportunity to share your leadership capabilities, team management skills, and ability to balance a budget. There are approximately 300 words (or 2,000 characters!) to tell a story about who you are at work, and why that matters to a company. Also, keyword seeding opportunities for the LinkedIn algorithm to track and categorize your fit within companies you want to work for, and the positions you're qualified for. Possibly the best opportunity to advocate for your career goals on LinkedIn is with the publishing tool, and thought leadership articles written with your perspective on industry news.  

If you're not a confident writer, that's OK — there are writers like me to help you. Make sure you use your resources and ask for help with your LinkedIn profile if you need it. 

One thing is for sure: You need a complete and polished LinkedIn profile when you set out to move your career forward. 


4. Not knowing your impact statement

Even the most ambitious professionals often want their resumes to do all the talking. But recruiters and HR executives are looking for top talent who know precisely the value they bring to companies. Not having a prepared impact statement can actually create confusion in an interview when you're asked to, "tell me about yourself." 

Your impact statement should be short but powerful and informative, highlighting these three points: 

  • Who you are
  • What you do
  • And why that matters


To avoid any confusion about your personal impact statement, you should work with a skilled communication professional to get your story straight. Leaving out the most valuable information, or sharing only arbitrary information (like your personal beliefs and hobbies) just isn't the best strategy, simply put.  

5. Not working with a professional

Many people try to avoid the expense of hiring a resume writer by using a template service, like Canva, without realizing that ATS software won't read or grade their resume online. Using a templated resume will render your application inadmissible, as it won't be seen by the recruiter. 

Besides, template resumes may suffice for junior and temporary staff but if you're mid-to-senior level, an executive, or a new graduate of law, business, or a Ph.D. program, you could easily miss important areas or details that a professional would write into your resume. In most cases, working with a professional will actually save you a lot of time, money, and errors.  

The job application process can be daunting and confusing, so don't do it alone. Start by downloading my Ultimate Modern Resume Checklist to get started. The checklist walks you through step-by-step to organize your resume so you can better avoid errors and streamline the writing process. Download the checklist here. 


About the Author

Rebecca Perrin is the founder of Brand Editor. When she’s not serving her clients, she is either reading or watching something great, out eating a delicious meal with her friends, or playing catch with her awesome dog, Daisy. She calls Toronto, Ontario home. 

What To Look For When You're Hiring Your First Resume Writer

Rebecca Perrin

The words 'Professional Resume Writer' can sound expensive. Fear not, our primary purpose is to give you a great ROI on the value of your career. Here's what to look for when searching for the best resume writer for you.

FREE Ultimate Modern Resume Checklist

Get my Ultimate Modern Resume Checklist with step-by-step instructions sent right to your inbox. 

SEND ME THE CHECKLIST

1. They are an experienced writer.

One of the first qualities you should be looking for is their experience as a professional writer. It would not be enough for a resume writer to simply know how to compose in the English language. An experienced resume writer will know how to translate complex information into an engaging story about who you are at work, and why anybody should care. 

Also, an experienced writer will know how to take into consideration your past experiences, your personal ambitions, and your personality, and translate them into a linear story about your career progression. They will also have extensive experience turning data and numbers into written-word sentences that impress both recruiters and search algorithms coded for finding specific talents. 

Finally, the best resume writer for you will be able to consider your personal brand and tone-of-voice and be sure that they present authentically to you in each of your portfolio documents. Ultimately, an experienced resume writer will act as your personal biographer with a firm grasp on who you are and the qualities that make you unique.  


2. They also have a mind for marketing.

If you are sorting through a short-list of resume writers to work with on your professional portfolio, look for indicators that they are considering both the person who will be reading your resume and your end-goal (the job you really want).

They will express an understanding that your professional portfolio is a snapshot of your career brand AND a marketing kit designed to sell your strengths to recruiters. They will ask you plenty of discovery questions designed to find answers hidden between-the-lines, such as: 

  • What do you think makes you different from others who have the same job? 
  • Which qualities of yours most positively contribute to company culture? 
  • How do you approach senior leaders when there is a barrier to your team's success? 
  • Why do you enjoy being in a position of leadership?
  • Who do you want as a mentor, and why?


Also, a marketing-minded resume writer will offer more services than resume writing alone. Your professional portfolio is the sum of all parts, including your online presence and your written documents. Ideally, your resume writer will also: 

  • Offer LinkedIn consultation and profile writing
  • Produce cover letters and marketing pages 
  • Have an eye for design, layout, and fonts that suit you
  • Coach you on ways to support your job hunt with social media
  • Help you write an express an impact statement with confidence
  • Help you refine your correspondence and interview style


Good professional resume writers know how to put powerful thoughts down on paper, but the best resume writers know how to sell your qualifications to recruiters too. 


3. They know ATS technology & understand how it works.

Artificial Intelligence is touching all industries including professional services. There are so many people sending out hundreds of resumes and getting absolutely no interviews, either because they wrote their resume themselves or had somebody else write it without knowledge of Applicant Tracking Software, or ATS. 

ATS is used by most companies who post jobs online and on LinkedIn. There are numerous intricacies within the software that most people aren't aware of. For example, some ATS algorithms only search resumes that are in .docx format and immediately disregard PDF resume simply because they can't be scanned for keywords. 

Other quirks that matter to ATS:

  • The width of the margins on your resume
  • The spacing between key sections
  • The depth of information included in your summary
  • The number of key skills you have listed within a table
  • Certain creative elements that render text unreadable by ATS algorithms
  • Where you live — ATS style tends to vary by country


Nobody tells you these things! Unless, of course, you have a great resume writer and they do, and know precisely how to navigate ATS to get your resume gets an A+ rating.  


4. They have organized systems for delivery

Take it from me, resume writing is a business. Like most other entrepreneurs, great resume writers know that managing and growing a business are entirely reliant on great customer service. 

In additional to being an experienced writer and savvy marketer, a great resume writer will have systems in place for project management, asset delivery, and communication. They will have a defined intake system for onboarding you into their workflow and offer regular updates to you throughout the writing process. You should know exactly what to expect and when you will receive each deliverable as part of your service agreement. 

The financial investment you make in your professional portfolio can be quite substantial so you deserve to expect white-glove customer service as much as you do high-quality content in return. 

Don't accept anything less, it just wouldn't be worth it. 

 

5. They can speak to your industry & the future of work.

The workforce is radically different in 2019. Not only is it diverse in terms of race, ethnicity and age, but there’s diversity in how people think about work. The fastest growing segment of the workforce is the alternative workforce, the gig economy. 

The challenge for employment seekers today is to become proficient at finding work. It's a much more complicated process than applying for a job. And, the first impression isn’t a handshake anymore, it’s an online presence that will decide the fate of your career. Job seekers need to understand the difference between applying for a job and approaching employers with a comprehensive career brand.

What you really want to look for in a resume writer is somebody who is positioned to help you promote your unique career brand to employers across multiple platforms — LinkedIn, your resume, a marketing page, and perhaps Instagram too. 

There will be millions of professionals rethinking their careers once automation takes hold of their jobs. If you are one of those people, you will want to work with somebody who can help to rebuild your career with marketing tools that are competitive in both the traditional and gig economies. 


About the Author

Rebecca Perrin is the founder of Brand Editor. When she’s not serving her clients, she is either reading or watching something great, out eating a delicious meal with her friends, or playing catch with her awesome dog, Daisy. She calls Toronto, Ontario home. 

Find Rebecca on Instagram here

Should You Apply For A Job If You Don't Meet Every Qualification?

HBR.com

If you come across a job posting with 10 qualifications listed, and you have six or seven of them, should you apply? Yes. Think of a job posting as the company’s wish list for the role. 

While the hiring manager may hope to find candidates with all 10 skills, organizations want new hires to grow into their roles. That’s why you should look for positions that will stretch you, not ones where you already tick all the boxes. It can be tempting to seek out jobs you’re very qualified for — even overqualified for — since you know your chances of succeeding are high. 

But a job you’re immediately great at won’t teach you anything new, which means your opportunities for growth are limited. (Plus, you might be more than a little bored.) So don’t be afraid to apply for a job that makes you a little nervous. If you have some of the skills needed, and you aren’t afraid to ask questions and make mistakes, you’re probably a good candidate.

Source: Adapted from “You Don’t Need to Meet Every Qualification to Apply for a Job,” by Art Markman.

This article was originally published by HBR.com

FREE Ultimate Modern Resume Checklist

Get my Ultimate Modern Resume Checklist with step-by-step instructions sent right to your inbox. 

Millennial Women Don't Quit Because Of Unequal Pay, They Leave For The Power to Lead

REBECCA PERRIN

It's not the salary gap or the inability to advance to a more senior position that is driving women away, it's the power to be the leader in her own role.

One woman I spoke with recently is the director of human resources at a tech startup in Toronto. She is insightful and smart and valued at work, but only insofar as she's permitted to lead.  

Despite being in possession of the education and experience needed to back her title, and also her efforts and ambition to be the team leader in HR, she consistently has to ask for permission to implement the programs and solutions she designs.  

Her title and her salary acknowledge that she is, in fact, the most educated and experienced team member in the field. But she has to consistently and regularly defend her ideas and plans to the CEO.

To her, defending her ideas and plans to the CEO feels disempowering. She could refer to multiple instances when she had ideas for solving problems, mapped plans and presented them for the support of her CEO — only to find herself exhausted from offensive cross-checking while stating her case.  

In situations like these, women feel they don't have the power to lead and contribute to moving the needle forward. So, they leave. 

Why do women have to ask for permission to perform?

If success is measured by influence in the workplace, women often feel faced with too many challenges to attain it. 

Women want leadership in the jobs they're qualified to do — even more than they want equal pay — so they leave for other opportunities and, in many cases, the gig economy. When they work for themselves, women feel the autonomy and ability to lead that they grew tired of asking for in corporate workplaces.  

For corporate organization to retain their best Millennial women talent, they need to start giving women the power to lead within their roles.  

What exactly does equality look like when it's presented in the form of permission to perform?  

  • Narrowing the confidence gap by laying out a path to promotion, making it crystal clear how she can reach the next level up. And, giving her a promotion when recognition is due.
  • Actively supporting her leadership by trusting that she owns her role, and not cross-checking her ideas with implications of skepticism or uncertainty of her capabilities.
  • Giving her resources to explore the viability of her ideas. Opting for a "test-and-see" model will steadily increase her confidence and productivity overall.


Leadership is the best method for a woman to apply her capabilities, and your organization's best tool for retaining your most valuable women. Otherwise, they may just go work for themselves.

FREE Ultimate Modern Resume Checklist

Get my Ultimate Modern Resume Checklist with step-by-step instructions sent right to your inbox. 

About

I created Brand Editor after 10 years working in media as a professional writer and marketer. I noticed a glaring opportunity in communications marketing that people really needed help with — strategic messaging and positioning for career growth. As a storyteller, I know how to make complex information read beautifully and have a big impact. I knew there was a need and I had the writing and marketing skills to fill it, so I pivoted and Brand Editor was born. 

Rebecca Perrin

In 2015 when I started Brand Editor, I sought to create professional marketing that promoted people. I have now unlocked the secret to writing for career branding. Today, Brand Editor continues to honour my mission and my client's expectations of premium copywriting and strategic positioning. Being a professional writer and an entrepreneur, I understand the intricate dynamics of relationships and career growth because I live them every day. That's why my clients always have access to me and my full attention — people want to work with people, and relationships mean everything to me.  

PROFESSIONAL RESUME WRITER

What are you waiting for?

Let's work together.

SCHEDULE A CONSULTATION

Custom Content For Companies & Careers

A trusty communications company for bright leaders and the future of work.

Modern Resume

Get a new professional resume optimized for attracting dream job offers and sophisticated applicant tracking software. Perfect for executives, new grads, and future leaders.


LinkedIn Profile

Build a new LinkedIn profile that balances your career brand with keyword optimization to help attract new recruiters to your page. Over 200+ LinkedIn profiles polished. 

Marketing Page

The new cover letter and the best compliment to your resume. Get a marketing page that shares who you are, what you do differently, and the impact you make for the companies you work for.

Career Brand

Learn how to leverage your career brand to highlight your professional goals, unique areas of expertise, and tone of voice for networking and correspondence during your job hunt. 

Hi, I’m Rebecca.

I studied Communications & Media at the University of Ottawa because I wanted to be a publisher, distributing news via strategic partnerships and technologies. When the publishing business model changed, I applied my storytelling and marketing skills to an entrepreneurial venture in career communications.  

As a professional writer and career branding pro, my job is to tie your unique value to emotion through stories that connect — because stories are the currency of connection.  

Rebecca was super helpful in articulating the impact I had at my previous job and putting it on paper in a well organized and professional-looking manner. 

- Andie Shapira


Basic

Get a new professional resume optimized for sophisticated applicant tracking software and attracting job offers. Perfect for executives, new grads, and future leaders. 

GET A NEW RESUME

Growth

Optimize your career brand with the most powerful marketing tools for your job search. Get a professional resume, impact-oriented marketing page, and a polished LinkedIn profile. 

On the blog

The 5 Most Common Job Application Mistakes To Avoid

Applying for new job can be daunting and confusing. You need to file resumes online and have a plan for meeting with recruiters, networking and following up consistently on the jobs you want. There are endless opportunities available to you out there, but there are a number of details to keep track of and rules-of-thumb to abide by.  

READ MORE

What To Look For When You're Hiring Your First Resume Writer 

The words 'Professional Resume Writer' may sound expensive. Fear not, our primary purpose is to give you a great ROI on the value of your career. Here's what to look for when searching for the best resume writer for you.

FREE Ultimate Modern Resume Checklist

The Ultimate Modern Resume Checklist walks you through resume organization step-by-step so you can better avoid errors and streamline the writing process. 

Content Library

The 5 Most Common Job Application Mistakes

Leaving a company is hard enough. Finding a new position can feel daunting. Here are 5 mistakes to avoid when applying for new positions this year.

READ MORE

What To Look for When Hiring Your First Professional Resume Writer

The words 'Professional Resume Writer' can sound expensive. Fear not, our primary purpose is to give you a great ROI on the value of your career. Here's what to look for when searching for the best resume writer for you.

How To Write A Sharp LinkedIn Profile (My Best Step-By-Step Instructions)

Writing a LinkedIn profile to attract attention and traffic from recruiters is both an art and a science and I’ve spent two years honing the craft, polishing over 200 LinkedIn profiles to-date. Here, I’m sharing what I’ve learned and what I know to be the “best practice” for writing a killer LinkedIn profile to help you out.  

how-to-write-a-linkedin-profile

Should You Apply for a Job If You Don’t Meet Every Qualification?

If you come across a job posting with 10 qualifications listed, and you have six or seven of them, should you apply? Yes. Think of a job posting as the company’s wish list for the role. 

READ MORE

Women Don't Quit Because Of Unequal Pay, They Leave For The Power to Lead

It's not the salary gap or the inability to actually advance to a more senior position that is driving women frm employment towards the gig economy.

Subscribe And Get The Most Interesting News From My Desk.

Get interesting news and my hot-take advice delivered right to your inbox. I email once a week with curated topics just for you. No spam, just smart.

Contact Me

Content For Connecting People & Companies 

My Services


Resumes

Get a great new resume and take a more targeted approach to your career growth. We’ll analyze your personal qualities and professional strengths to get an idea of your unique value offering and future opportunities. We pinpoint your impact statement, soft skills, and the precise value you bring to companies. 


LinkedIn Writing

Build a LinkedIn profile that balances your career brand with keyword optimization to attract attention. Get custom articles written with your perspective on industry news, people and culture. Develop a content marketing plan for attracting engagement with media monitoring. Over 200+ LinkedIn profiles polished. 


Personal Marketing Page

Not everybody knows that the marketing page is the new cover letter. This one-page power sheet is a crisp overview of who you are, what you do best, and the value you offer companies with a focus on profitability. Get a brilliantly written and designed Personal Marketing Page to impress recruiters quickly and land more interviews. 


Your Career Brand

Knowing your career brand is the first step to clear and confident chats about who you are and what you do (best) for work. Learn how to leverage your career brand to highlight your professional goals, unique areas of expertise, and tone of voice for easy in every conversation and correspondence during your job hunt. 


Employer Branding

Get your team members on the same page with a company-wide content marketing plan for LinkedIn. Create a roadmap to messaging about your unique people and culture to attract top talent to your job postings. Implement an editorial plan for sharing timely company news internally and on LinkedIn. Get professionally written articles for your company blog, newsletter, and corporate LinkedIn page. Public relations and media outreach available as an add-on service. 

What are you waiting for?

SCHEDULE A CONSULTATION

Thank you!

I have successfully received your info and I'm looking forward to working with you. If you're really eager to talk to me, you're welcome to send me an email: rebecca[at]brandeditor.co

Resume + Cover Letter

starting from $799

Get a great new resume and take a more targeted approach to your career growth. We’ll analyze your personal qualities and professional strengths to get an idea of your unique value offering and future opportunities. We pinpoint your impact statement, soft skills, and the precise value you bring to companies. 


Personal Marketing Page

starting from $300

A crisp one-page overview of who you are, what you do best, and the value you offer companies with a focus on profitability. Get a brilliantly written and designed Personal Marketing Page to impress recruiters quickly and land more interviews. 


Key Project Profile

starting from $300

The executive career portfolio is not complete without a key project profile. Whether you choose to focus on one formative initiative, or share several pivotal undertakings, the value of showcasing your performance, influence, and significant contributions to productivity and profits through a review of projects cannot be overstated. 

LinkedIn Profile

starting from $400

Build a LinkedIn profile that balances your career brand with keyword optimization to attract attention. Get custom articles written with your perspective on industry news, people and culture. Develop a content marketing plan for attracting engagement with media monitoring. Over 200+ LinkedIn profiles polished. 

Rebecca was super helpful in articulating the impact I had at my previous job and putting it on paper in a well organized and professional-looking manner. 

- Andie Shapira

Career branding for the future of work.

Promote your unique strengths to employers and attract new job opportunities. 

How To Write A Sharp LinkedIn Profile

Rebecca Perrin

Writing your online LinkedIn profile is a tough assignment for a few reasons. Firstly, because writing about oneself is complicated, you have an ego that loves to downplay your strengths and force you to write modestly and keep yourself “in check”. Also, because you don’t see yourself with the same perspective that other people do, and certainly not with the same perspective that recruiters or potential clients do.  

Writing a LinkedIn profile to attract attention and traffic from recruiters is both an art and a science and I’ve spent two years honing the craft, polishing over 200 LinkedIn profiles to-date. Here, I’m sharing what I’ve learned and what I know to be the “best practice” for writing a killer LinkedIn profile to help you out: 

LinkedIn Profile Headline:

Contrary to what you may think, your LinkedIn profile headline is not meant to be your current job title. Rather, it’s a keyword-seeded shortlist of the tasks you perform. You have 120 characters to summarize your top skills in a set of powerful keywords that will increase how your profile indexes with LinkedIn SEO search algorithm.  

Finding the right keywords for your headline depends on why you want your profile to be found. For example, I want people (and the LinkedIn search tool) to know that I am a professional LinkedIn profile writer so I have “LinkedIn Profile Writer” in my headline. Also, “resume writer”, “employer branding, and “business writer”. I have opted out of using “Brand Editor” in my headline because fewer people will be searching for my company name than they would a professional “LinkedIn profile writer”.  

When you narrow down WHY you want somebody to find your profile, it becomes easier to decide what the best keywords for your headline are. Here are some more pro tips:  

  • Aim to have at least three keywords in your headline by five would be better. 
  • Prioritize your keywords by placing your most competitive skill at the beginning.
  • Separate keywords and terms with commas and periods.
  • The company name is an important keyword but it is a lower priority and can be placed at the end of your headline.  


LinkedIn Profile ‘About’ Summary:

I think that writing a good ‘about’ summary is the most intimidating layer of building a killer LinkedIn profile for most people. I get it — it’s a personal essay that needs to express who you are within the context of work, your career story, and your key strengths. That’s a big story to write! It’s also long, weighing in at 2,000 characters total or approximately 300 words. Many people get it wrong and write with a third-person perspective, write just a few short sentences, or leave it blank altogether. Of course, not writing a smart LinkedIn summary can be fatal to your success in a job hunt or client prospecting mission.  

Again, your LinkedIn profile summary must be keyword-seeded for successful SEO indexing but it must also be appealing for a human to read. I like to describe the ideal LinkedIn profile summary as “a snapshot of your personal brand at work”, or a story about your personal brand within a professional context. The simplest way to write a LinkedIn profile summary is in three paragraphs. 

The first paragraph should be a detail-oriented summary of: 

  • who you are
  • what you do
  • who you help at work
  • and what the outcome of working with you is for others.  


The second paragraph should be an expressive summary of your personal strengths or Emotional Quotient qualities: 

  • Your working style
  • Your approach to leadership
  • How you like to collaborate with others
  • Your personal motivations for being a high-performer  

The third paragraph should be an insightful story of your ambitions and passions:  

  • Initiatives you are involved with
  • Innovations you are inspired by
  • Causes you care about
  • Affiliations you engage with and why  

Finally, I always write a powerful call-to-action (CTA) as a strong ending to a LinkedIn profile. I give my clients the option to provide their personal email address and invite others to write them a personal note, or simply to connect on LinkedIn. Ultimately, your LinkedIn profile is a marketing tool for promoting your career brand and no marketing tool is complete without a CTA. Here is a simple one you can use:  

“I welcome the opportunity to meet new people and would be happy to hear from you. Connect with me or send me a personal note to [insert email address here] if you think we have shared goals and should meet on a call.”  

A few more tips: 

  • Add three bullet points to each job in your ‘Experience’ section to highlight the quantifiable impact you have had in helping companies grow. Focus on numbers and outcome. Don’t leave this section blank! 
  • Use all 30 skills available to add to your LinkedIn profile and be sure to include the keywords you added to your headline and summary.
  • Write an article! There is no better way to show that you’re ambitious and engaged in your career than by writing an original article for LinkedIn publishing. This is one of my Brand Editor services so if you would like my help writing original content for your LinkedIn profile, connect with me and I’ll take the copywriting off your plate. 
  • Finally, add a nice background image to your profile. It’s the easiest thing you can do and the extra effort helps your LinkedIn profile look polished and professional. The photo dimensions are 1400 x 425px and you can use Canva to edit and customize a nice image.  

Of course, I am available to write your LinkedIn profile for you if this all seems too much to handle, or if you simply don’t have the time. My writing process is simple and streamlined and my rate is low to accommodate everyone, just $397 CAD. Send me an email to rebecca[at]brandeditor.co to get started today.  

About the Author

Rebecca Perrin is the founder of Brand Editor. When she’s not serving her clients, she is either reading or watching something great, out eating a delicious meal with her friends, or playing catch with her awesome dog, Daisy. She calls Toronto, Ontario home. 

4Ø4

Oops, page not found

But that doesn't mean we can't help you find what you're looking for!